SEO is not a one time activity, it is a continuous process to maintain the optimum visibility of your website on search engines like Google, Bing. it's a full time job that requires a lot of time. The basic steps to optimise your website include:

- In depth Keyword research & understanding the words and phrases that consumers might use to find your products
- Competitor analysis which gives you an understanding of their online activities.
- Identify pages on your website to target the right keywords
- On-page optimisation of the website to make it easily searchable for both users and search engines.
- Off page optimisation by generating high quality backlinks that can get relevant traffic to the website.
- Content creation & promotion / Off-page Optimisation to target audience on different platforms
- Tracking performance of SEO campaigns through different platforms and tools on a regular basis.

Brand Building is a qualitative term, exact tracking mechanism doesn't exist. However, the effect of brand building can be seen in other terms like increased product/services demand, increased sales, improved perception, more positive reviews, more engagement, more site visits, quality audience on the website, positive chatters on the web, positive brand reviews etc.

Consumers come across many ads every day. A good content marketing strategy can elevate your brand above all the noise and can fuel customer engagement, generate leads and build trust. different types of content generate a different number of leads. Therefore, few steps must be followed regardless of the brand like market research, identifying and creating high converting content, creating lead baits, etc. All these steps require in-depth understanding and expertise related to the market, the audience, and the various digital platforms.

The perception of the entire business is based on the content that you create. If you want to make sure that your business is doing well, you need to tailor your content that suits your business needs. We can professionally create engaging social media content to help create your brand identity.